A challenge I've faced when consuming media is the amount of ads in free services (YouTube/Spotify, etc.) which can be solved with ad blocker but even then, sometimes you'd have to pay for services only to still have ads (Disney+, Amazon Prime, Crunchyroll, etc.). Not many can afford to purchase all these different services, therefore, some resort to less trusted sites/methods which can be malicious and harm their own security. Another recent challenge is the integration of AI with many different forms of mediums such as art.